home


 * Task - use past to inform future strategy **


 * Historical actions**
 * Current strategy**
 * What might continually worry managers?**

1.Analyze the case + articles using concepts, models, & tools from class. - explain/make sense of company’s historical actions and current strategy position – from both strategy and systems perspective - Be specific on readings where appropriate (e.g eHarmony’s entry into X market exemplifies Chandler’s emphasis on Y but condradicts Henderson’s rec that companies must Z) - Part of task is figuring out which tools are appropriate - Ignore case’s request to choose an option

2.What might continually worry eH managers? - e.g change in consumer behavior, natural disaster, arrival of certain type of competitor – sudden shifts - Specifically explain why this might be a concern

Format - intro with preview of key sections; conclusion and next step comments - strong bottom line statement in intro—even though the intro’s structure works in a more academic style with the BLUF positioned later in the introduction - SAS which specifically state/frame/outline primary arguments - Limit: 10 pages excluding title page, exhibits, appendices and works cited/endnotes - double-spaced, 12-point Times New Roman font and one-inch margin - title page with a specific report title that conveys meaning (SAS), your group number, your names, and the names of the professors to whom you’re turning in the report - Staple each report, title pages should be in color SS grade · demonstrated understanding of concepts and materials from GCOM 7010 · The novel insight exhibited in your observations · comprehensiveness · quality of evidence, rationale · effectiveness of logic and arguments Comm grade - uniformity of voice - strong structural elements - direct style comm. - strongpage design = = - 3 hard copies start of Wed class - pledged & signed by all in team